Understanding Drivers of Cloud Computing Adoption
Quantitative Modeling | Qual | Competitive Analysis
Work to help a cloud computing provider understand how to sell a complex product suite to companies at different stages of cloud maturity.
Bringing Retirees Back to the Workforce
Quantitative Analysis | Macro Research | Stakeholders
We helped a major industry association understand how to design work arrangements that could entice older workers back to the workforce during an unprecedented labor shortage.
Assessing GTM Strategy for a Private Tech Company
Key recommendations for branding and messaging, sales allocation, and even pricing
Understanding Lead Conversions of Home Goods Consumers
Quantitative Segmentation and Lead-Driver Modeling
Identified key buyer segments and drivers of lead conversion to help client anticipate shifts in demand and calibrate messaging toward appropriate channels.
Making Sales Reps More Productive
Quantitative Segmentation and Engagement Modeling
Our modeling efforts helped our client determine which learning, education and communication efforts were most effective at helping representatives provide a broader offering with improved service quality.