Understanding Lead Conversions of Home Goods Consumers

The Client: A large home furnishings retailer

The Problem: Our client wanted to take a deep dive into its customer file in order to support its brand and performance marketing activities. 

Our Approach & Outcome: We developed a quantitative model that uncovered key buyer segments, drivers of lead conversion, and spend. Our work enabled the client to rethink brand messaging and media allocations both nationally and by region. We also setup the model to account for shifts in the macroeconomic environment.