Large CPG Manufacturer Assess Sales Channel Effectiveness

The Client.  Large CPG Manufacturer

The Problem. The client wanted to understand a long-standing question in the industry - how marketing activities and on-premise sales channels impact retail channel sales.  

The Outcome. Cogknition conducted significant exploratory research of both public and proprietary datasets in order to devise a strategy that would capture this impact without statistical bias. Our novel approach to finding the right data and pairing it with the appropriate modeling approach yielded a significant breakthrough to addressing this question.