Designing Events for a Post-Covid World

The Client: Leading global events agency in North America and EMEA 

The Problem: As COVID-19 shut down conferences and events globally, the industry needed to understand how to develop a mix of virtual and physical events that would serve the needs of multiple constituents.

Our Approach: Qualitative and Secondary Research | Quantitative survey

Using customer data from several event clients we uncovered distinct audiences who differed in their willingness to attend based on safety requirements and perceived business needs.

Our Results: Our insights served as the backbone of our client’s annual content marketing strategy. Sales and Account teams further used the results to inform safety and program design for their clients as well as simulate show attendance under various conditions.