Think beyond ‘data’ and see the people behind the numbers
From customers to employees, Cogknition is a consultancy that helps companies build data-driven strategies to entice, engage and grow your most critical business relationships.
WE ARE PARTNERS WHO BUILD TRUST THROUGH QUICK WINS
Grand visions are great…but not if they fail to launch.
Our team of Ph.D-level data scientists, marketing and organizational strategists have the experience to tackle real-world data and organizational challenges through rapid-fire projects that focus on your company’s most pressing business objectives while keeping sight of the long-range goal.
7,258%
Growth in marketing tools, technologies, platforms and networks since 2011
-Chiefmartec
We know that more channels can mean more opportunities to miss your customers and potential employees.
The right data keeps you on track.
What We Do
We have broad capabilities across the strategy and analytics spectrum, and will meet you wherever you are in your growth journey.
Our Capabilities
Sensemaking with Data
-
We believe that business intelligence should drive marketing decisions from the ground up. Before you commit marketing resources we can model and identify exactly which customers drive revenue today versus those who will sustain your business tomorrow.
-
Revenue only tells part of the story. Knowing your customer is key to making the engine run. Our expertise in developing quant and qual methods with competitive analysis can help you gain sharper focus on who your customers are and how well you are serving their needs.
Strategy
-
Our leadership has years of experience helping leading B2B and B2C brands use data to develop compelling value propositions, positioning and messaging statements for current and potential customers - even in highly competitive markets with nuanced selling complexities.
-
It’s been said that advertising sticks when it’s as good as content. Our team’s unique grasp of customers, technology trends and evolving markets has produced everything from differentiated annual content plans for large organizations to publications in leading academic journals. It’s experience that takes years to cultivate and will put your company on the cutting-edge.
-
The media environment has expanded dramatically allowing audiences to splinter into more niches than ever. In a world where planning and buying has become riskier than ever, we can show you how to marry data with media know-how in order to focus limited resources to the right channels.
-
Why do so many great products fail to make a dent in the market? Often times it’s a matter of how its sold, what it’s sold with and whether a company’s pricing strategy properly balances consumer value, knowledge and ability to try and adopt. Our strength lies in bringing data, consumer psychology and competitive economics together to uncover where you can gain an edge in the marketplace.
Performance & Predictive Analytics
-
We help clients assess their sales and marketing effectiveness across the entire marketing mix. Does your brand connect with the target audience? Are specific channels causing customer growth or churn? Is your pricing model helping or hurting? Is any of this worth the money? Our unique ability to get to the 'why' helps you get to ‘what’s next’ quicker and faster.
-
A strong grasp of key audiences and marketing performance sets you up to anticipate the future. We can help you understand how changes in the macro environments affect drivers of lead generation, conversion and spend so you can plan for contingencies and optimize accordingly.
-
We may believe in quick wins - but never at the expense of a broader vision. If you need help understanding how marketing tech and data strategy should be phased-in against your business goals, we can help.
Recent Solutions
-
Our experience with recruitment marketing, employee profile development and applicant journey analytics has helped large global companies source highly-qualified candidates in an equitable and inclusive manner. With the best people in place, our fast and simple approach to employee experience measurement and productivity analysis keeps your finger on the pulse of your organization - so that your top employees become your biggest advocates.
-
Attracting new members to your association or attendees to your event can be challenging. We can help you capture the subtle mix of customer insight, channel communication skill and situational understanding to bring new members in the door…and keep them coming back.
Who we’ve worked with
Case Studies
